Box UK - be creative. be innovative. be bold.

Personalisation and the Tailored Sales Process

What can be personalised?

Within Amaxus, there are different ‘layers’ at which the personalisation system can take effect:

Navigational areas/Categories

Individual site categories can have personalisation options applied to them, thereby restricting certain sections of the site to certain users (e.g. a ‘members only’ section).

Blocks

Individual blocks, within a page, can have personalisation options applied to them, thereby restricting certain blocks of content to certain users (e.g. only show a ‘stock news’ block on the front page to registered share holders).

Content items

Individual items of content can have personalisation options applied to them, thereby restricting certain items of content to certain users (e.g. only show a news item about a new procurement system to existing suppliers).

View this page in pdf formatView this page in rdf format

Document Index

Glossary

Amaxus
XML Content Management System

About This Page

Published: 14th Feb 2004

Spotlight on...

Personalisation and the Tailored Sales Process
Increase your visitor response and improve customer retention through a tailored sales process where content changes in response to a user's behaviour

Amaxus automatically helps ensure your websites comply with the DDA
Amaxus, Box UK's XML content management system, includes unique functionality to help ensure your sites comply with the Disability and Discrimination Act (DDA)

Chubb - Case Study
For Chubb to pursue a single, focused Internet strategy, a Content Management System (CMS) was the obvious solution.