Box UK’s clickdensity wins BCS Business Intelligence Award!
London UK – December 2006
Box UK is proud to announce that clickdensity, its online tool that provides immediate visual insight into website usability and visitor experience, has won the highly prestigious British Computer Society (BCS) Information Management Award for Business Intelligence. The Awards are the premier European recognition of excellence in the field of business information management. clickdensity saw off competition from multinational brands such as AOL, BT, AT&T and Orange – an indicator of the direction that the tool continues to head.
The award is presented to the most innovative and successful project involving the application of business intelligence technology. This is the latest endorsement for clickdensity, having already garnered significant praise from its customer base of global brands.
Since its launch in June 2006, clickdensity has been providing users around the globe with an immediate visual insight into website usability and comprehensive visitor behaviour analysis. Virtual ‘thermal’ heat maps, click maps and more, have enabled users to immediately identify user trends, page design and usability issues, thus optimising the visitor experience and increasing online profitability.
The BCS judges were impressed by clickdensity’s suite of features - notably real-time filtering - and the innovative use of technology that sets it apart from similar products. Crucially, clickdensity also offers a range of packages to suit the budget of virtually any organisation.
The BCS awards have become established as the leading hallmark of success amongst practitioners in the IT industry. As standards of sophistication, business acumen and skill in the IT world are continually developing, the role of IT and its effective management is critical across the whole spectrum of business. The cross-industry awards recognise, promote and acclaim excellence, professionalism, innovation and the outstanding achievements to which individuals and groups contribute.
Box UK Managing Director, Benno Wasserstein, accepted the award at the glamorous ceremony, attended by 1,500 people at London’s Grosvenor House Hotel:
“We’re obviously thrilled to receive this prestigious award. We’ve worked very hard to make clickdensity the most comprehensive usability and visitor behaviour analysis tool and we’ve been confident about what it can do from the beginning. It has been providing users with an exceptional business intelligence service for over six months now and we feel that we’ve made a real impact on web usability standards. We’re delighted that the BCS judges recognised this and opted for clickdensity over more established, multinational brands. There aren’t many higher levels of commendation.”
clickdensity’s win was given extra significance by the extremely high standard of competition. BCS Chief Executive, David Clarke said:
“The variety and quality of the projects entered into this year’s awards showcase the tremendous contribution made by the IT profession to economic prosperity, to business efficiency and to our public services. They are all excellent examples of both the innovation and the high quality that the IT profession delivers on a daily basis.”
In addition to the functionality that impressed the BCS judges, new features are constantly being added to clickdensity, most recently A/B testing, enabling users to quickly trial and analyse changes to a webpage.
More information on clickdensity’s award winning functionality can be found at www.clickdensity.com. As well as a comprehensive range of packages to suit virtually any budget, a thirty-day free trial is also available.
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For further press information, please contact:
Matt Webb
Box UK
Matt.webb@boxuk.com
+44 (0) 20 3008 8878
