Who uses search engines?

In a few words – your customers.

• Every day, about half a billion searches are carried out on the major search engines by people looking for information, products and services.
  
  
• Several large studies show that more than half of all sites get more than half of their traffic from search engines and online directories.

Are they looking for something that you can provide?

Quality and Quantity

Search engine marketing will not only bring in a high volume of traffic – it will bring in quality traffic.  Qualified leads.  Individuals and organisations who are actively seeking your services and products. 

Without search engine marketing how will this qualified traffic of your potential customers find your site?  The answer is that they won’t, but they might find your competitor’s site.

Is the Top 10 the only place to be?

It is crucial that your web site is listed prominently within search results for keywords and phrases relevant to your products, services or information.  To be listed in the search results might not be enough. 

If your potential customers are to find your site, you have to be ranked on the first few pages of the search results.  Most users of search engines will not bother looking beyond the second page of results – that is if they actually get beyond the first page.  Studies show that results on the first page of listings enjoy a click-through rate of around 75%.

Do you want to hand over these qualified visitors to you competitors?

Working with Box UK to create and develop your search engine marketing strategy will ensure that your site can be found in the major search engines and directories when a potential customer performs a search relevant to your organisation’s service offering.