As more and more users are turning to online as their preferred communication channel it’s vital that heritage organisations keep up with this demand. This means prioritising the importance of making key information quick and easy to find, and encouraging engagement by replicating the physical museum experience online. Find out how the Amaxus CMS can help you achieve this.
"Amaxus provides the National Gallery with a solid foundation from which to build its online presence."
Charlotte Sexton, Head of New Media, the National Gallery
Manage a Vast Collection
Amaxus integrates with your existing Digital Asset Management data sources (DAMS) such as The Museum System to import and display centrally-held collections information, allowing third parties to use Amaxus’ API to access this data where required.
Use sophisticated metadata capabilities to classify and organise collections information with ease, and store, use or display multiple combinations of information, both standard and bespoke, to suit your individual requirements.
An Exciting Learning Environment
Create themed games and quizzes from existing data and provide a fun, intuitive learning environment which encourages interaction with schools and other institutions.
Make the most of Amaxus’ in-built content types such as newsletters, blogs, events and multimedia to deliver an improved experience to users, and extend your range of custom templates that meet specific needs and increase engagement with the material.
Get Your Content Out There
Push your content to users in their own spaces with integrated social media capability. Link to sites such as Facebook, Twitter and Flickr to publish information from a central platform and share across multiple third parties.
Ensure information is available to users where and when they need it with tailored sites for phones and tablets, or user-centric apps. Take advantage of mobile-specific features such as geo-location and augmented reality to bring the museum to life online.
Think Globally
With Amaxus’ multi-site license you can extend your digital reach with ease, adding country- or region-specific micro sites to target distinct audiences. Take advantage of local commemorations, celebrations or anniversaries for maximum relevance.
Attract international audiences by talking to them in their own language. Amaxus’ multi-lingual capability and implicit and explicit personalisation ensures visitors receive the most appropriate content for them.
Measure Success
Integrated reporting and analytics allows you to analyse and review how individual pages, different content and disparate campaigns are performing, so you can implement improvements that ensure a truly joined-up, multichannel user experience.
Amaxus’ library of widgets give you direct insight into the behaviour of users, and dedicated member login areas and download centres allow you to see exactly how users are interacting with your content.
Where Next?
If you think Amaxus could benefit your institution and want to find out more, why not take a look at our Features page for more details?
To take a look at Amaxus in action and see how we've helped companies like yours, visit our CMS Showcase.
If you're ready to get in touch to discuss requirements or request a demo Contact Us today.