Investec Asset Management: An International Online Strategy
Established in 1991, Investec Asset Management (IAM) has been built from a start-up into an international business. They have grown from domestic roots in the UK and southern Africa to a position where they proudly serve a growing international client base, and manage in excess of US $50bn on behalf of third-party clients.
In 2006, Investec Asset Management required a fully content-managed website that had the capability to provide individual investors and investment professionals with a comprehensive overview of their market-leading services and access to a wide range of data. Additionally, the site’s infrastructure needed to be simplified in order to provide greater availability and stability; it was hoped this would result in an improved user experience and a reduction in the amount of website-related calls to IAM’s support centre. It was vital that the Content Management System behind the website be capable of supporting all necessary content and functionality, yet remain flexible enough to provide IAM with the possibility of future expansion and diversification.
Using the Amaxus CMS as the basis from which to build their improved web presence work began on developing a website that would communicate the client's brand, services and information clearly and effectively. Our UX team worked closely with IAM to improve the site’s layout and navigation and ensure that the users’ needs were the highest priority throughout the development. All necessary third-party data was integrated into the CMS and displayed on the site in various ways, including interactive graphing and charting applications demonstrating near real-time accuracy. Amaxus’ modular format ensures that any future updates to the site are consistent with the existing layout.
The new website has received overwhelmingly positive feedback. Users now have access to a wealth of data from a variety of sources in a single space. By using Amaxus to power their site, IAM have a solid platform for expansion; additions to the site can be made quickly and easily, minimising development time. Thanks to Amaxus, Investec Asset Management can continue to make improvements to their site, and they have recently implemented a multi-lingual tool to increase their international scope. They have also seen measurable results including:
- Threefold increase in visitor traffic
- 30% increase in lead generations
- Solid base for expansion
Andrew Scott, Digital Marketing Manager at Investec Asset Management said, "“We wanted an updated look and feel for our global sites without making changes to the underlying user journey and structure. We’re delighted with our new sites and the increased digital marketing we can deliver through them. We also have a robust global platform to support the new client tools we will be launching soon across our sites”
For More Information
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To find out more about how Amaxus is powering the websites of international finance giants, see our financial institutions page.